marketing persona

Blogging: How to Attract and Retain An Audience Like A Rock Star

Recently bloggers have been buzzing about Google’s plan to pull the plug on their Reader. Since Google Reader regularly drives thousands of people to established blogs, this move translates to the loss of a significant portion of these blog audiences.

To combat this potential falloff in loyal readership short term, bloggers are experimenting with a variety of alternatives including expanding their email registrations and the use of other feed readers. Yet the real issue at the heart of blogging is attracting, engaging and retaining your audience to build long-term relationships. Read on to get 23 actionable blogging tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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105 Point Checklist to Get 2013 Marketing On Track

105 Point Checklist for 2013 - Heidi Cohen's Actionable Marketing Blog

Want your 2013 marketing to succeed? Of course you do! (Who doesn’t?) Then follow this 2013 Marketing Guide, written in plain English and broken into 105 easy-to-follow steps.

To get your 2013 marketing on track regardless of whether you work for a B2C, B2B, not-for-profit or you’re a solopreneur, this 105 point checklist is a must-have business tool. It’s useful for specialized marketers including social media, content marketing and mobile.

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How to Create Content Marketing Your Lawyers Will Love

Do you have legal and compliance teams that won’t approve any content marketing you create without subjecting it to time consuming approval processes that removes anything that sounds like a human being wrote it? If so, you’re not alone.


Content Marketing: The Cliff Notes Approach to Editorial Calendars

Derived from traditional print magazines and newspapers, an editorial calendar provides the organizational structure for content marketing. Editorial calendars can encompass your entire marketing plan or be specific to content marketing, social media and/or your blog. Here are 9 Tactics To Create Content on Two Week Schedule.

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7 Actionable Marketing Tactics To Stake Your Tumblr Turf [Research & Examples]

Don’t let Tumblr’s classification as a microblogging platform stop you from using the hip image driven social media venue to support your marketing.

Tumblr isn’t your big brother’s blog. Rather the content-based social media platform is a playground for your brand’s imagination where you can attract visitors with amazing visuals, graphics and great quotes. Most posts are short and pin-like (as in Pinterest).

Here’s a combination of Tumblr usage statistics and actionable marketing tactics for staking your Tumblr turf. Source: Heidi Cohen’s Actionable Marketing Blog

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How to Create a Killer Blog

What distinguishes one blog from another is what you do with your blog and how you build it to achieve your goals. To give you a boost on building your blog or to take your blog to the next level, here are twenty-one steps to help. Each step includes links to more detailed information to get your blog on track. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Personas: What You Need To Know

Social media platforms allow different facets of your audience’s personality to shine through. These traits are useful to incorporate into your marketing personas to better understand and develop targeted communications and content. These characteristics form a social media persona. Here are three different social media attributes to include. Source: Heidi Cohen’s Actionable Marketing Blog.

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7 Steps You Need Now to Get Your Social Media Selling

How to increase your social media sales

On social media, being promotional is a big no-no. This includes any communication that contains a price, offers a discount or says buy this. So how’s a marketer to sell his offering using social media? (For additional insights, read how social media is dragging e-commerce into the future.) Here are seven steps to help you use social media to support your sales process. Source: Heidi Cohen’s Actionable Marketing Blog.

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