marketing persona
Content Marketing: 7 Steps to a Successful Repurposing Strategy
When it comes to content marketing, one size content doesn’t fit all. You must rethink the content in different ways and adapt it for specific platforms so that it’s contextually relevant and provides more information. Planing ahead will save resources in terms of time, money and stress. Here are the seven steps to successfully repurpose your content marketing without breaking the bank.
Small Business Branding: What Is Your Super Power?
Did you realize that small business branding is like having a super power? Here are 10 steps to help you develop a distinctive brand.
Content Marketing: How to Super-Charge Your SEO
Since roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make their purchase decisions. To ensure your content marketing efforts super charge your search optimization, here are seven actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
7 Secrets to Writing Top-Notch Blog Posts About Boring Topics
Boredom is in the eyes of the beholder. Your blogging doesn’t arouse your reader’s interest. While you want to believe your tedious topic is the reason for their yawns, the fact is that they’re just not that into your dull content.
But fear not, boring content isn’t a permanent condition!
Here are seven secrets to help you write content about your boring topic and turn your blog posts into a reader magnet.
How to Maximize Your Content Marketing Budget
Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time.
Similar to being green, content marketers can achieve their goals by rethinking how they use their limited business resources. Here’s a seven step plan to help you. Source: Heidi Cohen’s Actionable Marketing Blog
Create Your Niche for Business Success [Graphic]
From a marketing perspective, a niche is a well-defined segment of a larger market. Because it’s difficult to be all things to all people, marketers craft their niches to suit their and business needs and resources.
Here are seven steps to help you craft your niche to ensure business success. Source: Heidi Cohen’s Actionable Marketing Blog
Pricing: It Is NOT About The Numbers
Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.
Scared of dealing with numbers, marketers, business executives and solopreneurs guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog
Blogging: How to Attract and Retain An Audience Like A Rock Star
Recently bloggers have been buzzing about Google’s plan to pull the plug on their Reader. Since Google Reader regularly drives thousands of people to established blogs, this move translates to the loss of a significant portion of these blog audiences.
To combat this potential falloff in loyal readership short term, bloggers are experimenting with a variety of alternatives including expanding their email registrations and the use of other feed readers. Yet the real issue at the heart of blogging is attracting, engaging and retaining your audience to build long-term relationships. Read on to get 23 actionable blogging tactics. Source: Heidi Cohen’s Actionable Marketing Blog
