market research

5 Market Research Questions Every Executive Must Ask!

Market research should be a required course for everyone in business school, not just marketing students. Many decision makers across functions use it but few have a clue as to whether the information they’ve been given is valid. As a result, despite good intentions, hard work and financial cost, executives often make important decisions based on poor information. As a starting point, every senior manager responsible for fielding a market research survey should ask these five questions.