Mark Schafer

The Real Truth Behind The 80-20 Rule of Content Marketing

Want the REAL truth behind 80-20 rule of content marketing? Read Derek Halperin, Mark Schaefer, Jay Baer & Sander Biehn’s input. With 7 content tips.

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27 Marketing Wishes for 2012

Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012.  While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.

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