Mark Schaefer

Content Saturation: How Your Content Marketing Can Succeed [Research]

Worried that content saturation (aka: Content Shock) will hurt your content marketing results? Included are 3 reasons content saturation hurts your content marketing with charts and 3 tactics to succeed at content marketing despite content saturation.

Tags: AddThis, Andy Crestodina, Ashley Zeckman, Brian Dean, BuzzSumo, Dark Social, Dustin Stout, Hubspot, Mark Schaefer, Messaging Apps, Parse.ly, PESO model, Search, Shareaholic

How To Overcome Blank Screen Syndrome: The Ultimate Guide

Posted on February 20, 2018 by Heidi Cohen in Content Marketing, Writing | 6 Comments

Ever lost your creative mojo? Stare at the blinking cursor praying for inspiration. This is Blank Screen Syndrome (BSS) or Blank Blog Post Syndrome. 5 steps with tactics to give yourself permission to write and overcome BSS.

Tags: Andy Crestodina, Ann Handley, Blank screen syndrome, Blogging, BSS, Cal Newport, Carol Dweck, Creativity, David Ogilvy, Jerry Seinfeld, John Cleese, John Yau, Mark Schaefer, Mark Twain, Peter Shankman, Ryan Holiday, Stephen King, Thomas Edison, Warren Buffet

Cinderella Makeover Content Marketing: How To Transform Neglected Content

Posted on February 8, 2018 by Heidi Cohen in Blogging, Content Marketing |

Cinderella makeover content marketing is long playing content you transform into stellar, results driving beauties. After defining Cinderella content, it outlines why and what content needs it including a case study.

Tags: Aaron Orendorff, Andy Crestodina, Austin Keon, Brian Dean, Lisa Dougherty, Mark Johnstone, Mark Schaefer, Michele LInn, Steve Rayson

Blog Post Idea Generation: 20 Options You Can Use

Posted on January 11, 2018 by Heidi Cohen in Blogging, Content Marketing | 2 Comments

Not sure what to blog about? Here are 20 ways to get blog post idea generation with examples, tips and tools to make your content stand out.

Tags: Andy Crestodina, Ann Handley, Ashley Zeckman, Brian Clark, Brian Dean, Contently, Donna Moritz, Jon Loomer, Marcus Sheridan, Mark Schaefer, Michael Brenner, Michele LInn, Mike Allton, Mike Stelzner, Neil Patel, Rand Fishkin, Spin Sucks

2017 Blogging Research That Will Make You A Better Blogger

Posted on October 26, 2017 by Heidi Cohen in Blogging, Market Research Insights | 1 Comment

Want to amp up your blogging results? Examine Orbit Media’s blogging research to understand how blogging has evolved. Includes 40 actionable blogging tips.