Marcus Sheridan

Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Posted on April 20, 2018 by Heidi Cohen in Content Marketing | 1 Comment

Do you recycle content marketing as part of your on-going content marketing strategy and processes? Here are 100+ ways to reuse, repurpose and repromote your existing content marketing to improve content lifetime value and effectiveness. Includes examples.

Tags: Andy Crestodina, Brian Dean, Content curation, Earth day, Gini Dietrich, Kraft Foods, Marcus Sheridan, Michael Brenner

The 10 Content Marketing Plagues: How To Get On Track To Succeed

Posted on March 31, 2018 by Heidi Cohen in Content Marketing | 3 Comments

Ensure that each element of your content marketing strategy works together to avoid the 10 plagues of content marketing. This Passover inspired post provides an actionable content marketing checklist of the 10 content marketing plagues and how make your content succeed.

Tags: Branding, Content Marketing Mission Statement, Editorial calendar, Marcus Sheridan, Orbit Media Studios, Search, search optimization

Blog Post Idea Generation: 20 Options You Can Use

Posted on January 11, 2018 by Heidi Cohen in Blogging, Content Marketing | 2 Comments

Not sure what to blog about? Here are 20 ways to get blog post idea generation with examples, tips and tools to make your content stand out.

Tags: Andy Crestodina, Ann Handley, Ashley Zeckman, Brian Clark, Brian Dean, Contently, Donna Moritz, Jon Loomer, Marcus Sheridan, Mark Schaefer, Michael Brenner, Michele LInn, Mike Allton, Mike Stelzner, Neil Patel, Rand Fishkin, Spin Sucks

5 Customer Experience Lessons From Your Mother

Posted on May 14, 2017 by Heidi Cohen in Customer | 4 Comments

Customer experience is every interaction with your buyer over time. Improve it with customer experience lessons from mom not more money.

Tags: Charts, Customer Experience, CX, Forrester, Gartner, Hubspot, Marcus Sheridan, WOM

5 Basic Content Types Customers Need

Posted on May 11, 2017 by Heidi Cohen in Content Marketing | 7 Comments

Want to attract and support prospects before you know they’re in-market? Use Customer FAQ Content. Include the 5 Basic Content Types Your Customers Actively Seek.

Tags: Amazon, B2B, B2C, Marcus Sheridan