Marcus Sheridan

Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Posted on November 15, 2021 by Heidi Cohen in Content Marketing | 1 Comment

Do you recycle content marketing as part of your on-going content marketing strategy and processes? Here are 100+ ways to reuse, repurpose and repromote your existing content marketing to improve content lifetime value and effectiveness. Includes examples.

Tags: Andy Crestodina, Brian Dean, Content curation, Earth day, Gini Dietrich, Kraft Foods, Marcus Sheridan, Michael Brenner

Content Creation Skills: 10 Fundamental Abilities Your Team Needs To Succeed

Posted on October 8, 2021 by Heidi Cohen in Content Marketing |

Want to improve your team’s content creation skills? Then make sure you have these 10 fundamental abilities to make your content marketing succeed.

Tags: Andy Crestodina, content creation, Editorial calendar, Jen Lehner, Marcus Sheridan, Schema, Video

Voice Content: 10 Audio Content Formats Your Marketing Needs

Posted on August 31, 2021 by Heidi Cohen in Content Marketing, Voice |

Why add voice content to your marketing mix? To extend the life and reach of your content marketing. 10 types of audio content formats to use.

Tags: audiobooks, FAQ Content, Jen Lehner, Marcus Sheridan, native radio, Podcasting, Radio

Content Marketing Plan: How To Create A Strategy That Will Make You Stand Out

Posted on February 22, 2021 by Heidi Cohen in Content Marketing, Marketing | 12 Comments

Want your content to succeed? Then use this 10 step Content Marketing Plan to get your content on track. Includes data, worksheets and tips.

Tags: Audit, BIO Approach, Branding, Bret Kinsella, Edelman Trust Barometer, Editorial calendar, Marcus Sheridan, Marketing audience, marketing persona, micro-moment

Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted

Posted on November 13, 2020 by Heidi Cohen in Blogging, Content Marketing | 10 Comments

Whether or not you’re a blogger suffering from triskaidekaphobia, here’s help to improve your blog’s ability support your business and marketing with 13 bloggoing beliefs busted. Includes actionable blogging tips to improve your blog.

Tags: Andy Crestodina, audio, Blogging Belief Busted, Bruce Clay, Buffer, Christopher S. Penn, CMWorld, Content Optimization, Content silos, Jimmy Daly, Marcus Sheridan, Moz, Orbit Media, Photo, Rand Fishkin, Seismic Content Marketing Shift, Social Media Examiner, Sustainable Content, Triskaidelkaphobia, Voice

Social Media Lessons From Mom: How To Improve Your Marketing

Posted on May 10, 2020 by Heidi Cohen in Social Media | 3 Comments

Is social media as part of your marketing strategy? If so, these 5 social media lessons from mom will guide you with examples.

Tags: AgoraPulse, Amy Landino, Ann Handley, Facebook, Gini Dietrich, Instagram, Jay Baer, Lessons From Mom, LinkedIn, Marcus Sheridan, Mother's Day, Ryan Heffington, Social Media lessons, Video, YouTube

5 Core Content Types You Need To Support Your Marketing

Posted on December 11, 2019 by Heidi Cohen in Blogging, Content Marketing | 4 Comments

Fill your editorial calendar with 5 core content types to help visitors. Also meets content marketing goals with least resource use. With examples & tactics.