Marcus Sheridan

Content Marketing Plan: How To Create A Strategy That Will Make You Stand Out

Posted on February 22, 2021 by Heidi Cohen in Content Marketing, Marketing | 12 Comments

Want your content to succeed? Then use this 10 step Content Marketing Plan to get your content on track. Includes data, worksheets and tips.

Tags: Audit, BIO Approach, Branding, Bret Kinsella, Edelman Trust Barometer, Editorial calendar, Marcus Sheridan, Marketing audience, marketing persona, micro-moment

Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted

Posted on November 13, 2020 by Heidi Cohen in Blogging, Content Marketing | 10 Comments

Whether or not you’re a blogger suffering from triskaidekaphobia, here’s help to improve your blog’s ability support your business and marketing with 13 bloggoing beliefs busted. Includes actionable blogging tips to improve your blog.

Tags: Andy Crestodina, audio, Blogging Belief Busted, Bruce Clay, Buffer, Christopher S. Penn, CMWorld, Content Optimization, Content silos, Jimmy Daly, Marcus Sheridan, Moz, Orbit Media, Photo, Rand Fishkin, Seismic Content Marketing Shift, Social Media Examiner, Sustainable Content, Triskaidelkaphobia, Voice

Social Media Lessons From Mom: How To Improve Your Marketing

Posted on May 10, 2020 by Heidi Cohen in Social Media | 3 Comments

Is social media as part of your marketing strategy? If so, these 5 social media lessons from mom will guide you with examples.

Tags: AgoraPulse, Amy Landino, Ann Handley, Facebook, Gini Dietrich, Instagram, Jay Baer, Lessons From Mom, LinkedIn, Marcus Sheridan, Mother's Day, Ryan Heffington, Social Media lessons, Video, YouTube

5 Core Content Types You Need To Support Your Marketing

Posted on December 11, 2019 by Heidi Cohen in Blogging, Content Marketing | 4 Comments

Fill your editorial calendar with 5 core content types to help visitors. Also meets content marketing goals with least resource use. With examples & tactics.

Tags: Andy Crestodina, Chris Penn, Content Pillars, Core Content Types, Crowd Pleaser Content, FAQ Content, George Stenitzer, Jodi Harris, Joe Pulizzi, Lee Odden, Lisa Dougherty, Lisa Doughtery, Marcus Sheridan, Mike Allton, Top Rank Marketing

Blogging Media: How To Make Your Marketing Succeed [Research]

Posted on November 14, 2019 by Heidi Cohen in Blogging, Content Marketing |

Want your blogging media to yield best-in-class results? Then check this blogging research analysis with additional data, examples and tips.

Tags: Andy Crestodina, Ann Handley, Chris Penn, Eric Enge, Gini Dietrich, Jay Baer, Joe Pulizzi, Lee Odden, Lisa Dougherty, Marcus Sheridan, Mark Schaefer, Megan Leap, Mike Allton, Northwestern University, Orbit Media, Rand Fishkin

Content Marketing World: The Only Conference Advice You Need To Make You Better

Posted on September 11, 2019 by Heidi Cohen in Community, Marketing |

This is the ONLY conference advice you need to make your marketing and professional career better. With tactics and examples from Content Marketing World.

Tags: Andrew Davis, Ann Handley, Conference, Content marketing world, Dennis Shiao, Marcus Sheridan, networking