Made to Stick
How To Use Stories To Increase Value and Drive Sales
Did you know stories can enhance product value & increase sales? Here’s proof with 5 story types any business can use (& small business examples.)
Social Media Branding: 10 Tips You Need Now
When it comes to branding on social media platforms, many marketers underestimate what they need to do to extend their brand’s attributes onto these networks. This holds if you’re a B2C, B2B, not-for-profit (NFP) or a solopreneur. Here are ten ways to consistently build your brand on social media platforms.
Tags: Al Ries, Chip Heath, dan heath, Jack Trout, Made to Stick, Positioning, Story
