Brands represent a person, product or business’ identity. This makes them a critical marketing component. Encompassing a consistent set of intangibles, each brand has an associated perceived value that extends online, offline and in real life. As a marketer, do you maximize the 360 degree branding impact of real life events? If not, here are seven tips on to integrate your branding into real life events. Source: Heidi Cohen’s Actionable Marketing Blog
Every blogger prays each blog post is a home run yielding lots of readers, social media shares and comments. As Mack Collier has pointed out and I strongly agree, you need to focus your blog on achieving your blog goals, not just chasing social shares or comments. To this end, writing consistently strong blog posts yields results over time. (Don’t take my word for it, check out how SEO whiz Rand Fishkin shows this for his wife’s blog.) Here are 15 steps to help make your blog fail-proof.
If you’re thinking SXSW is where all the cool social media kids are except me, I don’t want to burst your bubble but the truth is you’re not alone. Of course, many of those who aren’t at SXSW probably won’t tell you because they don’t want to publicize the fact they’re not part of the in-group. Instead of sitting in front of your Twitter client watching the tweets go by feeling left out, take advantage of this opportunity to do something special for yourself.
How frequently should you post new content on your blog is a question many bloggers wonder about. While the short answer is there are no blog post rules, the more accurate response is blog as often as you can create quality content. However, like your favorite television show that’s on every Thursday at 9.00pm, it’s important to deliver content on a recurring schedule to encourage regular reading habits. Here are seven suggestions to help you expand your blogging frequency.
Mayday is a boat’s distress signal. To celebrate May 1st, here’s a blogging 911 to give you the answers to the top twenty blogging questions. There’s useful blogging how-tos for both beginning and experienced bloggers.