Are you building customer loyalty? Not sure? Use this complete guide to retention content marketing to ensure that you maximize your content budget. Includes detailed content options and useful tips.
As budget season approaches for many companies, it’s a good time to review your interactive marketing metrics and assess their effectiveness at monitoring your business. While measuring something is better than not tracking anything, as your marketing gets more sophisticated so should your related analytics. This tracking is critical in determining marketing effectiveness. (Keep reading for research data and table to guide your metrics.)