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The Ultimate Branding Checklist: How To Create Your Branding Strategy
Use this ultimate branding checklist to define your brand to ensure it stands out and grows in value over time. Includes questions to help you.
Tags: April Dunford, Binet, Brand Equity, Competitors, Customers, Logo, Products, Rand Fishkin, Storytelling
Branding: Not Just a Logo
With limited resources, consistent messages are key. Brands create short hand messages that customers recognize. Here are ten tips to help you create or enliven a brand.
Tags: Brand, Logo, personality, Story, Storytelling
What’s in a Name? Don’t Ask Starbucks
What’s in a name? Would that which we call Starbucks by any other name still smell like Pikes Place ® Roast? For Starbucks customers and fans, changing the logo, name or brand isn’t an insignificant question.
Tags: Brand, Harold Schultz, Logo, Starbucks