Lisa Doughtery

5 Core Content Types You Need To Support Your Marketing

Posted on December 11, 2019 by Heidi Cohen in Blogging, Content Marketing | 4 Comments

Fill your editorial calendar with 5 core content types to help visitors. Also meets content marketing goals with least resource use. With examples & tactics.

Tags: Andy Crestodina, Chris Penn, Content Pillars, Core Content Types, Crowd Pleaser Content, FAQ Content, George Stenitzer, Jodi Harris, Joe Pulizzi, Lee Odden, Lisa Dougherty, Lisa Doughtery, Marcus Sheridan, Mike Allton, Top Rank Marketing

10 Mom-Inspired Content Marketing Lessons That Will Make You A Better Marketer

Posted on May 12, 2019 by Heidi Cohen in Blogging, Content Marketing | 5 Comments

Use these 10 Mom-inspired Content Marketing lessons to make your a better marketer every day! Even better includes data, examples and Actionable Content Marketing Lessons to improve your content.

Tags: Ann Handley, Branding, Brooke Sellas, Content Context, Content Ideation, Content Optimization, Katie Lance, Lisa Doughtery, Mari Smitth, marketing persona, Mother's Day, Viveka von Rosen