Lion Brand

3 Ways to Master the Social Media Conversation

Social media has a voracious appetite when it comes to content. Like a growing teenager that’s constantly eating, social media always needs more. To help you fuel the social media conversation, here are the three major elements you need. Source: Heidi Cohen’s Actionable Marketing Blog

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How to Use Your Blog to Sell

Many companies spend lots of resources and effort to create a blog that supports their business, particularly the sales process. Yet many corporate bloggers complain that while their blogs contain relevant information and attract visitors, they can’t track how their blog has influenced sales. Social media has raised customers’ expectations about the information they need before they purchase. If your blog content is relevant to prospects’ and customers’ needs before and after purchase and your products deliver on their promise, you can convert your blog into a sales machine. Included are the 3 Cs of using your blog to sell and 5 ways to convert your track to sales.

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