Lion Brand Studio
Small Business: How to Find Time for Social Media
To reap social media results, businesses regardless of size must spend time engaging on social media platforms, invest budget and wait for sales or other benefits. For most small businesses, these three resources are scarce. As a result, social media often winds up at the bottom of the owner’s to-do list overlooked in favor of handling the latest, easy-to-measure emergency.
According to Social Media Examiner’s 2013 Report, most small businesses spend under ten hours a week on social media. Source: Heidi Cohen’s Actionable Marketing Blog
7 Ways To Create Killer Content for Business Blogs
Business blogs must offer information that prospects, customers and fans feel drawn to consume. They should feel like your blog is reaching out and pulling them in. Here are seven ways every marketers can develop killer content for their business blog regardless of the type or size of business. Source: Heidi Cohen’s Actionable Marketing Blog