Considering adding video to your marketing mix? 10 video content elements help you develop quality content. Questions to guide you. Research / charts.
Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.
The hands down best content marketing of 2013 selected & explained by 19 experts. Also, includes the 5 key elements that make the best content marketing.
To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.
From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say.
To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog