Lee Odden

The Ultimate Guide To Celebrate Your Customers

Balloons to represent celebrate customers

Want to improve customer relationships & increase marketing ROI? Use 100+ tactics based on psychological research to celebrate customers & community.

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Annual Content Planning: How To Fill Your Calendar Like A Pro

Annual Content Planning

Annual content planning is not just about filling your content marketing editorial calendar. Done well, annual content planning enables you to laser-focus on the content your organization needs to build your addressable audience and ultimately to purchase from you. Includes tips and examples.

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3 Types Of Conference Content That Will Boost Results

conference content

Is conference content in your content marketing editorial calendar? It should be. Here are the 3 types: before, during and after event content to create with tips and examples to help you.

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How To Build Your Conference Into A Community: Case Study

How to build conference into community

Want to create a sense of community for your business? Learn how to build a conference into a community based on Social Media Marketing World’s case study. Includes a strategy and actionable tips with examples.

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Conference Blog Posts: 20+ Ideas To Steal That Will Make You Shine

conference blog posts content

Attending a conference? Use use these 20+ ideas for conference blog posts to fill your editorial calendar. Includes tips & examples.

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How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Heidi Cohen and Gini Dietrich

Inside scoop on using conferences, trade shows and events to improve your marketing even if you don’t attend. Explains how conferences work and how to tap into conference attendance to grow business. Bonus: Conference attendance survival checklist.

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Content Marketing Optimization: The Ultimate Guide

Content Marketing Optimization

Did you know content marketing optimization is more than just search? It’s appealing to your 5 key audiences. The ultimate content marketing optimization guide not only defines but also shows you how to optimize your content marketing. Includes 50+ tactics.

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How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Content Curation Plan

Fill your editorial calendar with curated content. Create a content curation plan with 5 core types of content. Includes a year’s worth of ideas & tips.

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