Lee Odden

The Ultimate Guide To Celebrate Your Customers

Posted on February 14, 2019 by Heidi Cohen in Customer | 8 Comments

Balloons to represent celebrate customers

Want to improve customer relationships & increase marketing ROI? Use 100+ tactics based on psychological research to celebrate customers & community.

Tags: Customer appreciation, Customer Retention, Customer Service, Customer trust, Edelman Trust Barometer, gary vaynerchuk, Jay Baer, Kraft, Lee Odden, Pat Flynn, Reciprocity, Robert Caldini, Ron Tite, Spin Sucks

Annual Content Planning: How To Fill Your Calendar Like A Pro

Posted on January 17, 2019 by Heidi Cohen in Content Marketing | 2 Comments

Annual content planning is not just about filling your content marketing editorial calendar. Done well, annual content planning enables you to laser-focus on the content your organization needs to build your addressable audience and ultimately to purchase from you. Includes tips and examples.

Tags: Content Planning, Gini Dietrich, Lee Odden, LinkedIn, Oli Gardner, Top Rank Marketing

3 Types Of Conference Content That Will Boost Results

Posted on August 31, 2018 by Heidi Cohen in Content Marketing | 3 Comments

Is conference content in your content marketing editorial calendar? It should be. Here are the 3 types: before, during and after event content to create with tips and examples to help you.

Tags: Allen Gannett, Ashley Zeckman, BuzzSumo, CMWorld, Conference, Ian Cleary, Kelly Kingman, Lee Odden, Nimble, Seth Godin

How To Build Your Conference Into A Community: Case Study

Posted on March 8, 2018 by Heidi Cohen in Marketing |

Want to create a sense of community for your business? Learn how to build a conference into a community based on Social Media Marketing World’s case study. Includes a strategy and actionable tips with examples.

Tags: Ashley Zeckman, Carlos Gil, Chavis, Community, Conference, Deb Mitchell, Emily Crume, Fremlin, Lee Odden, Leslie Samuel, Lisa Buyer, Lisa Jenkins, Madalyn Sklar, McMillan, Mike Stelzner, Phil Mershon, Ray Edwards, Rebekah Radice, Social Media Marketing World

Conference Blog Posts: 20+ Ideas To Steal That Will Make You Shine

Posted on March 1, 2018 by Heidi Cohen in Blogging, Content Marketing | 7 Comments

Attending a conference? Use use these 20+ ideas for conference blog posts to fill your editorial calendar. Includes tips & examples.

Tags: Ann Handley, CMWorld, Conference, Lee Odden, LinkedIn, Michael Brenner, Sean Callahan, SMMW

How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Posted on February 22, 2018 by Heidi Cohen in Content Marketing, Media |

Inside scoop on using conferences, trade shows and events to improve your marketing even if you don’t attend. Explains how conferences work and how to tap into conference attendance to grow business. Bonus: Conference attendance survival checklist.

Tags: Andy Crestodina, Casio Politi, conferences, Content marketing world, Curata, Flipboard, Ian Cleary, Jay Baer, Lee Odden, MarketingProfs B2B Forum, Mike Stelzner, Phil Mershon, Sean Callahan, Social Media Marketing World

Content Marketing Optimization: The Ultimate Guide

Posted on January 25, 2018 by Heidi Cohen in Content Marketing | 2 Comments

Did you know content marketing optimization is more than just search? It’s appealing to your 5 key audiences. The ultimate content marketing optimization guide not only defines but also shows you how to optimize your content marketing. Includes 50+ tactics.

Tags: Aaron Orendorff, Andy Crestodina, BuzzSumo, Content Marketing Optimization, Content Optimization, Content Shock, Gartner, google+, Influencers, Lee Odden, Lisa Dougherty, Mike Allton, Social Media

How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Posted on November 14, 2017 by Heidi Cohen in Content Curation, Content Marketing | 1 Comment

Fill your editorial calendar with curated content. Create a content curation plan with 5 core types of content. Includes a year’s worth of ideas & tips.