Lee Odden

How To Avoid Blogging Blarney: 17 Ways To Change Your Blog

Posted on March 17, 2018 by Heidi Cohen in Blogging | 5 Comments

Do you believe the blogging blarney you hear? Not sure how to improve your blog to compete in a content saturated market? We smash 17 pieces of blogging blarney and show you how to fix them to achieve blogging success.

Tags: Andy Crestodina, BRAVO Method, Bruce Clay, Gini Dietrich, Henneke, Ian Cleary, Jakob Nielsen, Joe Pulizzi, John Lee Dumas, Jon Morrow, Kerry O'Shea Gorgone, Lee Odden, Peg Fitzpatrick, Rand Fishkin

How To Build Your Conference Into A Community: Case Study

Posted on March 8, 2018 by Heidi Cohen in Marketing |

Want to create a sense of community for your business? Learn how to build a conference into a community based on Social Media Marketing World’s case study. Includes a strategy and actionable tips with examples.

Tags: Ashley Zeckman, Carlos Gil, Chavis, Community, Conference, Deb Mitchell, Emily Crume, Fremlin, Lee Odden, Leslie Samuel, Lisa Buyer, Lisa Jenkins, Madalyn Sklar, McMillan, Mike Stelzner, Phil Mershon, Ray Edwards, Rebekah Radice, Social Media Marketing World

Conference Blog Post Content: 20 Types You Can Steal

Posted on March 1, 2018 by Heidi Cohen in Blogging, Content Marketing | 7 Comments

Need blog post ideas you can steal to fill your editorial calendar? Conference blog post content offers you 20 options. Includes tips & examples to help you.

Tags: Conference, Lee Odden, Michael Brenner, Shana Pilewski

How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Posted on February 22, 2018 by Heidi Cohen in Content Marketing, Media |

Inside scoop on using conferences, trade shows and events to improve your marketing even if you don’t attend. Explains how conferences work and how to tap into conference attendance to grow business. Bonus: Conference attendance survival checklist.

Tags: Andy Crestodina, Casio Politi, conferences, Content marketing world, Curata, Flipboard, Ian Cleary, Jay Baer, Lee Odden, MarketingProfs B2B Forum, Mike Stelzner, Phil Mershon, Sean Callahan, Social Media Marketing World

The Ultimate Guide To Celebrate Your Customers

Posted on February 13, 2018 by Heidi Cohen in Customer | 8 Comments

Want to improve marketing ROI? Then celebrate customers using these 100+ tactics to thank, reward and delight your audience. Use unexpected customer service, gifts and other options to win customer loyalty and deepen relationships. Includes data charts and examples.

Tags: Ann Handley, Chase Bank, Customer trust, Edelman Trust Barometer, gary vaynerchuk, Gini Dietrich, Harley Davidson, Jay Baer, Lee Odden, Nielsen, Oreo, Pat Flynn, Robert Caldini, Ron Tite, Sean Callahan, Tim Washer, Valentine's Day, WOM, word of mouth

Content Marketing Optimization: The Ultimate Guide

Posted on January 25, 2018 by Heidi Cohen in Content Marketing | 2 Comments

Did you know content marketing optimization is more than just search? It’s appealing to your 5 key audiences. The ultimate content marketing optimization guide not only defines but also shows you how to optimize your content marketing. Includes 50+ tactics.

Tags: Aaron Orendorff, Andy Crestodina, BuzzSumo, Content Marketing Optimization, Content Optimization, Content Shock, Gartner, google+, Influencers, Lee Odden, Lisa Dougherty, Mike Allton, Social Media

Annual Content Planning: How To Kickstart Filling Your Editorial Calendar

Posted on January 4, 2018 by Heidi Cohen in Content Marketing | 2 Comments

Annual content planning is the answer to filling your content marketing editorial calendar. Use a mix of the 5 types of annual content including annual, seasonal (or quarterly), monthly, holiday and conference/event content. Includes tips and examples.

Tags: Contently, Gini Dietrich, Lee Odden, LinkedIn, Oli Gardner, Sean Callahan, Social Media Examiner, Top Rank Marketing

How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Posted on November 14, 2017 by Heidi Cohen in Content Curation, Content Marketing | 1 Comment

Fill your editorial calendar with curated content. Create a content curation plan with 5 core types of content. Includes a year’s worth of ideas & tips.