Lee Odden

How To Avoid Blogging Blarney: 17 Ways To Change Your Blog

Blogging Blarney

Do you believe the blogging blarney you hear? Not sure how to improve your blog to compete in a content saturated market? We smash 17 pieces of blogging blarney and show you how to fix them to achieve blogging success.

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How To Build Your Conference Into A Community: Case Study

How to build conference into community

Want to create a sense of community for your business? Learn how to build a conference into a community based on Social Media Marketing World’s case study. Includes a strategy and actionable tips with examples.

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Conference Blog Post Content: 20 Types You Can Steal

Conference blog post content

Need blog post ideas you can steal to fill your editorial calendar? Conference blog post content offers you 20 options. Includes tips & examples to help you.

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How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Heidi Cohen and Gini Dietrich

Inside scoop on using conferences, trade shows and events to improve your marketing even if you don’t attend. Explains how conferences work and how to tap into conference attendance to grow business. Bonus: Conference attendance survival checklist.

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The Ultimate Guide To Celebrate Your Customers

Want to improve marketing ROI? Then celebrate customers using these 100+ tactics to thank, reward and delight your audience.  Use unexpected customer service, gifts and other options to win customer loyalty and deepen relationships. Includes data charts and examples.

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Content Marketing Optimization: The Ultimate Guide

Content Marketing Optimization

Did you know content marketing optimization is more than just search? It’s appealing to your 5 key audiences. The ultimate content marketing optimization guide not only defines but also shows you how to optimize your content marketing. Includes 50+ tactics.

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Annual Content Planning: How To Kickstart Filling Your Editorial Calendar

Annual Content Planning

Annual content planning is the answer to filling your content marketing editorial calendar. Use a mix of the 5 types of annual content including annual, seasonal (or quarterly), monthly, holiday and conference/event content. Includes tips and examples.

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How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Content Curation Plan

Fill your editorial calendar with curated content. Create a content curation plan with 5 core types of content. Includes a year’s worth of ideas & tips.

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