Lee Odden

Content Curation Roundup Posts: How To Get Awesome Results

Posted on March 29, 2019 by Heidi Cohen in Content Curation, Content Marketing | 4 Comments

Want to create content curation roundup posts to get maximum results? Then let these 20+ tactics guide you to develop the best possible crowd pleaser content.

Tags: Aaron Orendorff, Co-Created Content, Ian Cleary, Lee Odden, Mike Alton, Nadya Khoja, Roundup post

Ignore Blogging Blarney: How To Get Awesome Blog Results

Posted on March 17, 2019 by Heidi Cohen in Blogging, Content Marketing | 5 Comments

Want awesome blog results despite content saturation? But you keep finding blogging blarney? We smash 17 pieces of blogging blarney and replace them with solid marketing tactics for success.

Tags: About page, Andy Crestodina, blog brand, Bruce Clay, Gini Dietrich, Henneke, Jakob Nielsen, John Lee Dumas, Kerry O'Shea Gorgone, Lee Odden, Peg Fitzpatrick, Rand Fishkin

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Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Posted on March 14, 2019 by Heidi Cohen in Marketing | Leave a comment

To succeed enter marketing circle of trust. Includes trust definitions, research, data and tips to increase customer trust and support social good.

Tags: Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, SurveyMonkey

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How To Use Employee Appreciation To Make Your Business Better

Posted on March 1, 2019 by Heidi Cohen in Marketing | Leave a comment

Not to be confused with employee advocacy, employee appreciation aims to build a community among your staff. Learn how to improve your employee relations based on research.

Tags: Branding, Edelman Trust Barometer, Employee Advocacy, employee appreciation, Lee Odden, Mark Schaefer, Michael Brenner, Sprout Social

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The Ultimate Guide To Celebrate Your Customers

Posted on February 14, 2019 by Heidi Cohen in Customer | 8 Comments

Balloons to represent celebrate customers

Want to improve customer relationships & increase marketing ROI? Use 100+ tactics based on psychological research to celebrate customers & community.

Tags: Customer appreciation, Customer Retention, Customer Service, Customer trust, Edelman Trust Barometer, gary vaynerchuk, Jay Baer, Kraft, Lee Odden, Pat Flynn, Reciprocity, Robert Caldini, Ron Tite, Spin Sucks

Annual Content Planning: How To Fill Your Calendar Like A Pro

Posted on January 17, 2019 by Heidi Cohen in Content Marketing | 2 Comments

Annual content planning is not just about filling your content marketing editorial calendar. Done well, annual content planning enables you to laser-focus on the content your organization needs to build your addressable audience and ultimately to purchase from you. Includes tips and examples.

Tags: Content Planning, Gini Dietrich, Lee Odden, LinkedIn, Oli Gardner, Top Rank Marketing

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3 Types Of Conference Content That Will Boost Results

Posted on August 31, 2018 by Heidi Cohen in Content Marketing | 3 Comments

Is conference content in your content marketing editorial calendar? It should be. Here are the 3 types: before, during and after event content to create with tips and examples to help you.

Tags: Allen Gannett, Ashley Zeckman, BuzzSumo, CMWorld, Conference, Ian Cleary, Kelly Kingman, Lee Odden, Nimble, Seth Godin

How To Build Your Conference Into A Community: Case Study

Posted on March 8, 2018 by Heidi Cohen in Marketing |

Want to create a sense of community for your business? Learn how to build a conference into a community based on Social Media Marketing World’s case study. Includes a strategy and actionable tips with examples.