L2
The Secret To Grow Your Business Social Media Profile
Seeking to build your business social media profile? Tap into your firm’s key resources. Includes data and charts. 20 business social media tips.
Instagram: The Hottest Form of Social Media
10 Actionable Research Based Instagram Marketing Tips Instagram is the hottest form of social media. Why? Instagram takes advantage of the power of visual content (both photographs and videos) and mobile devices, specifically smartphones and tablets. As such, Instagram is the perfect social media stage for your brand, products and company. Leveraging both photographs and videos, Instagram feeds social media’s content marketing needs.
Premium Brands Don’t Get Social Media
Premium brands aren’t socialable on social media. This is a key outcome of the June, 2012, study Top 100 Prestige Brands on Facebook based on an analysis of digital aptitude by L2 and Buddy Media. Having worked on true premium brands, this makes sense. Elite, status brands are positioned to attract customers willing to pay for the brands’ exclusivity. These brands don’t want the mass, engaged audiences that social media platforms including Facebook offer. A different social media approach is needed. (Here’s 11 tips to improve Facebook effectiveness.) Source: Heidi Cohen’s Actionable Marketing Blog
