Knitty City

P2P Content: The Content Nobody Measures

Posted on April 3, 2014 by Heidi Cohen in Content Marketing | 2 Comments

What is P2P Content? Here are 5 types of P2P content and channels where it’s distributed. Also, 5 tricks for marketers to leverage the power of P2P content.

Tags: Andy Crestodina, David's Bridal, Gini Dietrich, Gymboree, Killer Infographics, Knitty City, Lee Odden, P2P Content, TripAdvisor

13 Treats To Make Customers Love You [Examples]

Posted on October 30, 2013 by Heidi Cohen in Small Business | 3 Comments

Does your small business treat your customers well? In honor of Halloween, here are 13 treats to make your customers love your small business – with examples from Heidi Cohen’s Actionable Marketing Blog.

Tags: Barcelo Hotel, Customers, Halloween, Knitty City, Lion Brand Studio, Orbit Media, Sheraton Bogota, Zabars

Think Outside the Bag

Posted on October 22, 2010 by Heidi Cohen in Branding | 2 Comments

Do you encourage fashionable bag ladies? Shopping bags are an often overlooked marketing tool. They can be an additional billboard for your store. Do you encourage your shoppers to be bag ladies? Here are 4 ways to make your shopping bags personal.