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Why Content Marketing Is More Cost Effective Than Digital Advertising [Research]

Posted on September 20, 2012 by Heidi Cohen in Content Marketing | 4 Comments

Content marketing enables marketers to build a targeted, engaged audience, rather than using advertising to rent eyeballs when the need arises. Here are three eye opening datapoints to convince you, seven elements that make content marketing more effective and related actionable marketing tips to help you improve your content marketing.