What Social Media’s 7 Sins Mean For Content Marketing When it comes to social media, we can’t help sinning. Social media’s plays to our baser desires and its allure is often too great to resist. According to JWT research, 71% of respondents committed social media sins. On average, respondents have committed two to three social media sins. So what does social media sinning have to do with content marketing and how can marketers leverage it to their advantage?