Jonah Berger

Influencers: How They Improve Your Marketing Results

Influencers

Is adding influencers to your marketing mix right for your brand? These definitions, data, and steps help you to get results from influencer marketing.

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The Catalyst – Book Interview

Want or need to change people’s minds? Then read this interview with Wharton Professor Jonah Berger about his book, The Catalyst.

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Best Audio Content Guide: What You Need To Know

Audio Content Guide

Offer audio content marketing? This definition includes audio content formats, content marketing types plus statistics & charts to help your business case.

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Top 2017 Facebook Content – How You Can Improve Yours

Facebook is must-have marketing media, both organic and paid. To understand the type of content that works best examine this Top 2017 Facebook Content.

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Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

Micro-Influencer

Want to improve your marketing results? Tap into micro-influencer marketing to drive engagement & conversions at a lower cost.

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Why You Need Influencer Relations Marketing Now

Influencer Relations Marketing

Want to get in the know about the why, who & what of influencer relations marketing? Here the the tactics and data you need to make the case.

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Contagious: Why Things Catch On – Book Interview

Contagious book cover

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Read Heidi Cohen’s interview.

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63 Content Marketing Forecasts For 2014

Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.

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