Jon Morrow

Simple 5 Step Blog Post Formula That Will Make You A Pro Now

Posted on April 5, 2019 by Heidi Cohen in Blogging, Writing | 2 Comments

Want to become a blog post writing machine? Follow this simple 5 step blog post formula. Includes examples and tips to create amazing content.

Tags: Jon Morrow, Sonia Simone

How To Improve Your Winning B2B Content Marketing Distribution [Case Study]

Posted on October 10, 2017 by Heidi Cohen in Content Marketing | 2 Comments

Want to maximize your content reach? B2B content marketing distribution case study shows success steps (works for B2C) & 5 tactics to improve distribution.

Tags: Aaron Orendorff, Alison Levine, Andy Crestodina, BuzzSumo, Co-Schedule, Dave Gerhardt, Jon Morrow, Mike Alton, Nadya Khoja, Steve Rayson, Upworthy

Write Better Headlines: What You Need To Know Based On Research

Posted on July 26, 2017 by Heidi Cohen in Blogging, Content Marketing | 6 Comments

Want to write better headlines to get reader attention? Then follow these 5 easy steps to improve yours across platforms based on BuzzSumo 2020 research and analysis.

Tags: Andy Crestodina, BuzzSumo, headlines, Henneke, Jon Morrow, Pamela Wilson, Upworthy

Blogging Grit: Do You Have Enough To Succeed?

Posted on March 22, 2017 by Heidi Cohen in Blogging | 5 Comments

Blogging is a marathon. To thrive over the long-term, you must have blogging grit. Blogging grit defined with 5 tactics to build yours over time.

Tags: Ann Handley, Bruce Clay, Contently, Joe Lazarus, Joe Pulizzi, John Lee Dumas, Jon Morrow, Mark Schaefer

Content Uberization: Sharing Economy Meets Content

Posted on January 27, 2016 by Heidi Cohen in Blogging, Content Marketing | 1 Comment

Tapping into the sharing economy for your content marketing? Content uberization is an effective way to distribute your content to a wider audience.

Tags: Ann Handley, Content Uberization, Dave Kerpen, Francesco Marconi, Global Web Index, Henneke Duistermaat, Homeless content, Jay Baer, Jon Morrow, LinkedIn Publishing, long-form content, Medium, PwC, Sharing Economy

Content Marketing Performance Checklist: 1H2015

Posted on July 6, 2015 by Heidi Cohen in Content Marketing |

Is your 2015 content marketing on track to succeed? Not sure? Here’s a 10 step content marketing performance checklist to assess your progress to-date.