Joe Pulizzi

Ultimate Content Marketing Distribution Checklist

Posted on August 9, 2017 by Heidi Cohen in Content Marketing | 12 Comments

Is your content reaching your maximum potential audience? Use this content marketing distribution checklist to cover owned, social and third party media.

Tags: Andy Crestodina, BuzzSumo, Checklist, content marketing distribution, Content Marketing Institute, Joe Pulizzi, Kraft, Larry Kim, NewsCred

How to Create Fun User Generated Content At A Conference [Case Study]

Posted on August 4, 2017 by Heidi Cohen in Content Marketing | 1 Comment

Want to tap into the power of live event content? Content Marketing World case study shows how to create conference user generated content. With 3 content marketing tips.

Tags: Aaron Orendorf, CMWorld, conference content, Joe Pulizzi, Live Event Content, User generated content

How To Create Must-Read Recurring Content Columns

Posted on May 17, 2017 by Heidi Cohen in Blogging, Content Marketing | 1 Comment

Need to attract and build reader expectations? Add newspaper inspired columns. 5 recurring content column types and examples.

Tags: Ann Shayne, ClickZ, Copyblogger, Gini Dietrich, Jay Baer, Joe Pulizzi, Kay Gardiner, Mason Dixon Knitting, Mike Stelzner, Rand Fishkin, Robert Rose, Social Media Examiner, The Economist

Blogging Grit: Do You Have Enough To Succeed?

Posted on March 22, 2017 by Heidi Cohen in Blogging | 5 Comments

Blogging is a marathon. To thrive over the long-term, you must have blogging grit. Blogging grit defined with 5 tactics to build yours over time.

Tags: Ann Handley, Bruce Clay, Contently, Joe Lazarus, Joe Pulizzi, John Lee Dumas, Jon Morrow, Mark Schaefer

2017 Content Marketing Resolutions

Posted on January 6, 2017 by Heidi Cohen in Content Marketing | 9 Comments

What your 2017 content marketing resolutions? Here are 5 tactics to help you get your 2017 marketing on track to succeed. Contains detailed explanations.

Tags: Andy Crestodina, Contently, Derek Halpern, Gini Dietrich, Joe Pulizzi, Marcus Sheridan, Priceonomics, Rebecca Lieb