Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.
Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.
Are you using content marketing for lead generation? Here’s what 22 experts say is the best way to do content marketing lead generation.
There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics adapt mutually to each other. ” Here’s what 11 communications area experts said.
Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012. While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.
While many marketing experts, myself included, use the beginning of the year to give their predictions for the coming year, they often stay close to the mainstream currents. To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders.
Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every individual is also a media entity, your consumers and their perception of your brand own it (as it always was). Based on the thirty definitions of branding, here are the twelve main attributes of a brand.