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Jim Siegel
25 BIggest Lead Generation Mistakes (& What You Do About Them!!)
Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.
Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Call-to-action, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Ian Cleary, Jason Falls, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, Kelly Hungerford, lead generation, Lead Generation Tips, Michael Brenner, Mike Delgado, Mistake, Neal Schaffer, Paul Roetzer, Phil Paranicas, Ric Dragon
The Best Lead Generation Tips Ever
Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.
Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Call-to-action, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Jason Falls, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, Kelly Hungerford, lead generation, Lead Generation Tips, Michael Brenner, Mike Delgado, Neal Schaffer, Paul Roetzer, Phil Paranicas, Ric Dragon
Content Marketing Lead Generation: 22 Expert Tips
Are you using content marketing for lead generation? Here’s what 22 experts say is the best way to do content marketing lead generation.
Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, lead generation, Michael Brenner, Mike Delgado, Neal Schaffer, Paul Roetzer, Phil Paranicas, Ric Dragon
Social Media Lead Generation: Best Tips From The Experts
Do you want to use social media lead generation? Here are actionable social media lead generation tips from 21 experts to help with B2B and B2C businesses.
Tags: Alan Knecht, Andy Crestodina, Arnie Kuenn, Barry Graubart, Bernie Borges, Connie Benson, Dave Kerpen, David Berkowitz, Dayna Rothman, Deb Weinstein, Heidi Cohen, Jason Falls, Jason Miller, Jeffrey L. Cohen, Jesse Noyes, Jim Siegel, lead generation, Michael Brenner, Mike Delgado, Neal Schaffer, Phil Paranicas, Ric Dragon
Marketing Versus PR: What’s the Difference
There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics adapt mutually to each other. ” Here’s what 11 communications area experts said.
27 Marketing Wishes for 2012
Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012. While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.
Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Cathy Halligan, Dave Kerpen, Deborah Weinstein, Greg Jarboe, Heidi Cohen, Howard Greensteinn, Jeanniey Mullen, Jim Siegel, Jim Sterne, Lisa Buyer, Luke Brynley-Jones, Margie Clayman, Mark Schafer, Marketing Forecast, Matt Blumberg, Matt Fioretta, Michael Pinto, Peggu Fitzgerald, Rebecca Lieb, Rick Dragon, Sally Falkow, Sam Decker, Sam Fiorella, WIlliam J. ward
2012 Extreme Marketing Predictions
While many marketing experts, myself included, use the beginning of the year to give their predictions for the coming year, they often stay close to the mainstream currents. To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders.
Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Dave Kerpen, Deborah Weinstein, Dr4Ward, Extreme Marketing Predictions, Greg Jarboe, Heidi Cohen, Jim Siegel, Jim Sterne, Joe Pulizzi, Lisa Buyer, Luke Brinley-Jones, Margie Clayman, Mark Schaefer, Marketing, Matt Blumberg, Michael Pinto, Peggy Fizpatrick, Rebecca Lieb, Ric Dragon, Sally Falkow, Sam Decker
What is Branding?
Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every individual is also a media entity, your consumers and their perception of your brand own it (as it always was). Based on the thirty definitions of branding, here are the twelve main attributes of a brand.
Tags: Al Ries, American Marketing Association, Ashley Friedlein, Augustine Fou, brand symbol, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Leo BUrnett, Lisa Buyer, Lois Geller, Margie Clayman, Michael Pinto, Neil Feinstein, Paul Biedermann, Rebecca Lieb, Sergio Zyman, Seth Godin
