5 Social Media Branding Lessons From The Grateful Dead
Posted on August 9, 2013 by Heidi Cohen in Branding, Social Media | 1 Comment
Unlike most rock and roll bands, the Grateful Dead created an amazing brand based on following social media principles long before the Internet ever existed. Despite the death of their high profile guitarist Jerry Garcia on this day in 1995, the Grateful Dead brand continues to endure because the band consistently focused on their fans. In memory of Jerry Garcia’s death in 1995, let’s examine the lessons the Grateful Dead taught marketers about social media based branding.
Tags: Grateful Dead, Jerry Garcia