Jeffrey L. Cohen
Maximize B2B Blog Results: 10 Tactics You Need
Maximize B2B Blog Results. Use these 10 blogging tactics with charts and examples from top content marketing experts.
2012’s Biggest Marketing Surprises
Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.
Here is what nineteen experts reveal was their biggest surprise in the marketing sphere this past year.
Top Marketing #FAILs of 2012
While marketing made significant gains in 2012 in terms of social media, content marketing and mobile, not every campaign was a winner. There were notable marketing #FAILs in 2012.
Based on how effectively a marketing campaign’s executed, there’s a range of potential results from excellent to poor. But to fail in today’s always-on, connected social media ecosystem means the marketer is tone deaf to what’s happening in the world or hasn’t focused on the appropriate elements of their marketing plan.
Here’s what seventeen top marketers viewed as the top marketing #FAILs of 2012. Source: Heidi Cohen’s Actionable Marketing Blog