Jeffrey Harmon

Where Is The Hole In Your Social Media Strategy?

Started by the Salvation Army in 1938 to commemorate the “dollies” who supported American troops during World War I by making doughnuts behind the front lines, National Doughnut Day, observed in the US on the first Friday in June, celebrates these fried circles of dough notable for the hole in the middle. Therefore to honor National Doughnut Day, we ask where’s the hole in your social media strategy? Here are thirteen notable places where your social media strategy may be missing an important element (aka have a hole) and actionable social media tips to fill them.

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What is Branding?

Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every individual is also a media entity, your consumers and their perception of your brand own it (as it always was). Based on the thirty definitions of branding, here are the twelve main attributes of a brand.

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30 Branding Definitions

Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.

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