Jeff Rohrs

Marketing Audience Definition: What You Need To Know

Posted on September 11, 2020 by Heidi Cohen in Audience, Customer |

Who's in your audience

Do you know what your true Marketing Audience Definition is? Use the BIO Approach to
define yours. Includes charts & templates.

Tags: Amy Landino, Audience, BIO Approach, Clayton Christensen, Employee, Jeff Rohrs, Peter Drucker, target audience, Theodore Levitt, Tom Webster, Total Marketing Audience

10 Content Marketing World 2014 Lessons

Posted on September 12, 2014 by Heidi Cohen in Content Marketing | 6 Comments

Here are 10 actionable content marketing world 2014 lessons. Apply these actionable content marketing tips to improve your content and business.

Tags: Andrea Vahl, Andrew Davis, Andy Crestodina, Content Marketing World 2014, Derek Halpern, Gini Dietrich, Jeff Rohrs, Joe Pulizzi, Julie Fleischer, Kevin Spacey, Kraft, Lee Odden, Mike Stelzner, Robert Rose, Scott Stratten, Tim Ash, WSJ