JD Powers and Associates

Social Media: Are You Listening To Your Customers? [Research]

Before engaging on social media, businesses should to listen to the conversation, specifically to what people are saying about your organization, product and competitors. But, this overlooks whether your prospects and customers want you to listen to them or if they even care. To understand consumers’ perspective on this social listening, JD Powers and Associates along with NetBase surveyed US consumers in December 2012.  Source: Heidi Cohen’s Actionable Marketing Blog

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