Jayme Soulati

5 Key Elements That Make The Best Content Marketing

Posted on January 7, 2014 by Heidi Cohen in Content Marketing | 4 Comments

The hands down best content marketing of 2013 selected & explained by 19 experts. Also, includes the 5 key elements that make the best content marketing.

Tags: 2013, Andy Crestodina, Ann Handley, Connie Benson, David Berkowitz, Dayna Rothman, Ian Cleary, Jayme Soulati, Kelly Hungerford, Lindsay Bell, Lisa Buyer, Nick kellet, Ric Dragon, Rob Peterson

What Is PR?

Posted on April 11, 2011 by Heidi Cohen in Actionable Marketing 101, PR | 4 Comments

PR (also known as public relations) continues to evolve as a business art and science. The objective of PR is to craft messages about a product, brand, individual, business, or organization targeted at a variety of one or more chosen publics. Here are 15 points that answer the question What is PR based on input from 31 PR professionals.