Jay Baer

Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Posted on March 14, 2019 by Heidi Cohen in Marketing |

To succeed enter marketing circle of trust. Includes trust definitions, research, data and tips to increase customer trust and support social good.

Tags: Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, SurveyMonkey

10 Magazine Lessons That Will Make You A Better Content Marketer

Posted on February 26, 2019 by Heidi Cohen in Content Marketing |

magazine lessons for content marketers - picture of magazine covers

Even if you don’t read them, did you know that your can learn from print magazines? Here are 10 magazine lessons for content marketers complete with actionable tactics and examples.

Tags: Almost Timely News, Audience Mindset, Chocolate Cake Content, Douglas Burdett, Jay Baer, Magazines, Recurring Columns, Spin Sucks, The Economist, The Full Monty, The New Yorker, The Week

The Ultimate Guide To Celebrate Your Customers

Posted on February 14, 2019 by Heidi Cohen in Customer | 8 Comments

Balloons to represent celebrate customers

Want to improve customer relationships & increase marketing ROI? Use 100+ tactics based on psychological research to celebrate customers & community.

Tags: Customer appreciation, Customer Retention, Customer Service, Customer trust, Edelman Trust Barometer, gary vaynerchuk, Jay Baer, Kraft, Lee Odden, Pat Flynn, Reciprocity, Robert Caldini, Ron Tite, Spin Sucks

Talk Triggers – Book Interview

Posted on September 29, 2018 by Heidi Cohen in Word of Mouth | Leave a comment

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Tags: Daniel Lemin, Jay Baer, WOM

How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Posted on February 22, 2018 by Heidi Cohen in Content Marketing, Media |

Inside scoop on using conferences, trade shows and events to improve your marketing even if you don’t attend. Explains how conferences work and how to tap into conference attendance to grow business. Bonus: Conference attendance survival checklist.