Jay Baer

How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Posted on February 22, 2018 by Heidi Cohen in Content Marketing, Media |

Inside scoop on using conferences, trade shows and events to improve your marketing even if you don’t attend. Explains how conferences work and how to tap into conference attendance to grow business. Bonus: Conference attendance survival checklist.

Tags: Andy Crestodina, Casio Politi, conferences, Content marketing world, Curata, Flipboard, Ian Cleary, Jay Baer, Lee Odden, MarketingProfs B2B Forum, Mike Stelzner, Phil Mershon, Sean Callahan, Social Media Marketing World

The Ultimate Guide To Celebrate Your Customers

Posted on February 13, 2018 by Heidi Cohen in Customer | 8 Comments

Want to improve marketing ROI? Then celebrate customers using these 100+ tactics to thank, reward and delight your audience. Use unexpected customer service, gifts and other options to win customer loyalty and deepen relationships. Includes data charts and examples.

Tags: Ann Handley, Chase Bank, Customer trust, Edelman Trust Barometer, gary vaynerchuk, Gini Dietrich, Harley Davidson, Jay Baer, Lee Odden, Nielsen, Oreo, Pat Flynn, Robert Caldini, Ron Tite, Sean Callahan, Tim Washer, Valentine's Day, WOM, word of mouth

2018 B2C Content Marketing Trends [Research & Analysis]

Posted on December 6, 2017 by Heidi Cohen in Content Marketing, Market Research Insights |

Want the latest on 2018 B2C Content Marketing Trends? Here’s research and analysis you need to support your business plans.

Tags: Andy Crestodina, Jay Baer

Content Marketing World 2017 Lessons That Will Make You A Better Marketer

Posted on September 15, 2017 by Heidi Cohen in Content Marketing |

Want break through today’s streams? Content Marketing World 2017 provided a ton of insights to up your content marketing game. 8+ tactics included.

Tags: Aaron Orendorff, Andy Crestodina, Content marketing world, Flipboard, Jay Acunzo, Jay Baer, Jeff Julian, Joe Pulizzi, Kelly Hungford, Lee Odden, NewsCred, Nichole Mills, Pam Didner, Robert Rose, TrackMaven

Content Marketing World Authors

Posted on August 18, 2017 by Heidi Cohen in Content Marketing, Writing | 4 Comments

Need some content marketing reference books? Check out these Content Marketing World authors. Since books are the ultimate long form content marketing, they know how to create the useful information you need.