Jay Baer

Velvet Rope Marketing Strategy: How Can You Make People Actually Lust To Join

Posted on April 15, 2021 by Heidi Cohen in Marketing |

Do you use a Velvet Rope Marketing Strategy? Does a small segment of special customers yield higher profits? Includes data, tactics, and case studies.

Tags: Andy Crestodina, Bertelsmann, Bradley Metrock, CLTV, Content marketing world, customer lifetime value, Elite Marketing, FOMO, HNWI, Jay Baer, Luxury Marketing, Marriott, Project Voice, Studio 54, Taipei 101, Talkwalker, UGC, User generated content, Voice Spark Live, Waldorf Hotel

Social Media Lessons From Mom: How To Improve Your Marketing

Posted on May 10, 2020 by Heidi Cohen in Social Media | 3 Comments

Is social media as part of your marketing strategy? If so, these 5 social media lessons from mom will guide you with examples.

Tags: AgoraPulse, Amy Landino, Ann Handley, Facebook, Gini Dietrich, Instagram, Jay Baer, Lessons From Mom, LinkedIn, Marcus Sheridan, Mother's Day, Ryan Heffington, Social Media lessons, Video, YouTube

Blogging Media: How To Make Your Marketing Succeed [Research]

Posted on November 14, 2019 by Heidi Cohen in Blogging, Content Marketing |

Want your blogging media to yield best-in-class results? Then check this blogging research analysis with additional data, examples and tips.

Tags: Andy Crestodina, Ann Handley, Chris Penn, Eric Enge, Gini Dietrich, Jay Baer, Joe Pulizzi, Lee Odden, Lisa Dougherty, Marcus Sheridan, Mark Schaefer, Megan Leap, Mike Allton, Northwestern University, Orbit Media, Rand Fishkin

CMWorld: What You Need To See That Will Make You A Better Content Marketer

Posted on September 2, 2019 by Heidi Cohen in Content Marketing |

This is only CMWorld guide you need! It provides you with the background and sessions to become a better content marketing post seismic marketing shift

Tags: Andrea Larick, Ann Handley, Cathy Mc Philips, Chris Penn, CMWorld, Content Saturation, George Stenitzer, Jay Baer, Jeff Coyle, Joe Pulizzi, Marketing AI, Mitch Joel, seismic marketing shift, Stephanie Stahl, Tamsen Webster, Tom Webster, Voice Marketing

The Top Content Marketing World Presenters You Need To See

Posted on August 30, 2019 by Heidi Cohen in Content Marketing |

Top Content Marketing World Presenters -Conference Blog Posts

Want the inside scoop on which Content Marketing World presenters you need to meet and hear? Get help from the speakers in their own words.

Tags: AJ Huisman, Amanda Changuris, Amy Higgins, Andrea Fryrear, Andrew and Pete, Andy Crestodina, Ann Handley, Annie Granatstein, Ardath Albee, Ashley Zeckman, Ben H. Rome, Bernie Borges, Buddy Scalera, Carla Johnson, Carlos Abler, Carmen Hill, Christoph Trappe, Christopher S. Penn, CMWorld, Content Marketing World Presenters, Danny Codella, Dennis Shiao, Donna Moritz, Drew McLellan, Eli Schwartz, Erika Heald, Gary Gerber, George Stenitzer, Ian Anderson Gray, Ian Cleary, Jacquie Chakirelis, Jason Schemmel, Jay Acunzo, Jay Baer, Jeff Coyle, Joe Lazauskas, Joe Pulizzi, Jonathan Crossfield, Jonathan Kranz, Kristina Halvorson, Lee Odden, Maliha Aqeel, Margaret Magnarelli, Michael Weiss, Mitch Joel, Monica Chaudhari, Pam Didner, Pamela Muldoon, Sarah Mitchell, Selest Lunsford, Tamsen Webster, Tim Brunicardi, Tom Webster, Viveka von Rosen, Zontee Hou

Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Posted on March 14, 2019 by Heidi Cohen in Marketing |

To succeed enter marketing circle of trust. Includes trust definitions, research, data and tips to increase customer trust and support social good.

Tags: Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, SurveyMonkey

10 Magazine Lessons That Will Make You A Better Content Marketer

Posted on February 26, 2019 by Heidi Cohen in Content Marketing |

magazine lessons for content marketers - picture of magazine covers

Even if you don’t read them, did you know that your can learn from print magazines? Here are 10 magazine lessons for content marketers complete with actionable tactics and examples.