Jay Baer

CMWorld: What You Need To See That Will Make You A Better Content Marketer

Posted on September 2, 2019 by Heidi Cohen in Content Marketing | Leave a comment

This is only CMWorld guide you need! It provides you with the background and sessions to become a better content marketing post seismic marketing shift

Tags: Andrea Larick, Ann Handley, Cathy Mc Philips, Chris Penn, CMWorld, Content Saturation, George Stenitzer, Jay Baer, Jeff Coyle, Joe Pulizzi, Marketing AI, Mitch Joel, seismic marketing shift, Stephanie Stahl, Tamsen Webster, Tom Webster, Voice Marketing

The Top Content Marketing World Presenters You Need To See

Posted on August 30, 2019 by Heidi Cohen in Content Marketing | Leave a comment

Top Content Marketing World Presenters -Conference Blog Posts

Want the inside scoop on which Content Marketing World presenters you need to meet and hear? Get help from the speakers in their own words.

Tags: AJ Huisman, Amanda Changuris, Amy Higgins, Andrea Fryrear, Andrew and Pete, Andy Crestodina, Ann Handley, Annie Granatstein, Ardath Albee, Ashley Zeckman, Ben H. Rome, Bernie Borges, Buddy Scalera, Carla Johnson, Carlos Abler, Carmen Hill, Christoph Trappe, Christopher S. Penn, CMWorld, Content Marketing World Presenters, Danny Codella, Dennis Shiao, Donna Moritz, Drew McLellan, Eli Schwartz, Erika Heald, Gary Gerber, George Stenitzer, Ian Anderson Gray, Ian Cleary, Jacquie Chakirelis, Jason Schemmel, Jay Acunzo, Jay Baer, Jeff Coyle, Joe Lazauskas, Joe Pulizzi, Jonathan Crossfield, Jonathan Kranz, Kristina Halvorson, Lee Odden, Maliha Aqeel, Margaret Magnarelli, Michael Weiss, Mitch Joel, Monica Chaudhari, Pam Didner, Pamela Muldoon, Sarah Mitchell, Selest Lunsford, Tamsen Webster, Tim Brunicardi, Tom Webster, Viveka von Rosen, Zontee Hou

Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Posted on March 14, 2019 by Heidi Cohen in Marketing |

To succeed enter marketing circle of trust. Includes trust definitions, research, data and tips to increase customer trust and support social good.

Tags: Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, SurveyMonkey

10 Magazine Lessons That Will Make You A Better Content Marketer

Posted on February 26, 2019 by Heidi Cohen in Content Marketing |

magazine lessons for content marketers - picture of magazine covers

Even if you don’t read them, did you know that your can learn from print magazines? Here are 10 magazine lessons for content marketers complete with actionable tactics and examples.

Tags: Almost Timely News, Audience Mindset, Chocolate Cake Content, Douglas Burdett, Jay Baer, Magazines, Recurring Columns, Spin Sucks, The Economist, The Full Monty, The New Yorker, The Week

The Ultimate Guide To Celebrate Your Customers

Posted on February 14, 2019 by Heidi Cohen in Customer | 8 Comments

Balloons to represent celebrate customers

Want to improve customer relationships & increase marketing ROI? Use 100+ tactics based on psychological research to celebrate customers & community.

Tags: Customer appreciation, Customer Retention, Customer Service, Customer trust, Edelman Trust Barometer, gary vaynerchuk, Jay Baer, Kraft, Lee Odden, Pat Flynn, Reciprocity, Robert Caldini, Ron Tite, Spin Sucks

Talk Triggers – Book Interview

Posted on September 29, 2018 by Heidi Cohen in Word of Mouth | Leave a comment

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Tags: Daniel Lemin, Jay Baer, WOM

How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Posted on February 22, 2018 by Heidi Cohen in Content Marketing, Media |

Inside scoop on using conferences, trade shows and events to improve your marketing even if you don’t attend. Explains how conferences work and how to tap into conference attendance to grow business. Bonus: Conference attendance survival checklist.