Jack Trout

How To Build Share of Audience Attention To Improve Your Marketing Results

Since attention can’t be bought, build Share of Audience Attention (or SOAA) to break through seismic marketing shift to improve content distribution.

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Social Media Branding: 10 Tips You Need Now

Socialize your brand on social media

When it comes to branding on social media platforms, many marketers underestimate what they need to do to extend their brand’s attributes onto these networks.  This holds if you’re a B2C, B2B, not-for-profit (NFP) or a solopreneur. Here are ten ways to consistently build your brand on social media platforms.

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