Does your blog have what it takes to be the Harry Potter of Your Niche? Harry Potter is a powerful fan magnet. Harry Potter enthusiasts dress up to wait in line to get the latest Harry Potter release. Having sold the early Harry Potter books in the late 1990s I’m not surprised. Regardless of where the promotion was buried, the books broke sales records. While I’d like to think it was my stellar marketing, the reality is that the magic was in Harry Potter’s DNA but you don’t need to be Harry Potter to work this wizardry on your blog. You just need the magical formulas to work his spells.