14 Social Media Insights: What Customers Seek

Social media has become an integral part of our daily lives; it’s where we turn to connect with family, friends and colleagues as well as to gather a variety of information. Businesses are using social media to build brands, connect with prospects, extend customer relationships, and to monitor the competition.

Recent research by Ipsos Open Thinking Exchange provides new insights regarding the amount of time and how we spent it on social media. These findings are useful to guide your social media marketing. Source: Heidi Cohen’s Actionable Marketing Blog


7 Content Marketing Tactics to Maximize Muiti-Screen Effectiveness [Research]

How many screens are you viewing now? While I’d like your complete and undivided attention, chances are you’ve viewing more than one screen right now based on recent research from Google, Ipsos and Sterling Brand. For marketers this is a major challenge since they don’t have their audience’s focused attention. And even if they do have their audience’s attention, it’s likely to be interrupted at anytime by another device. To help you better understand current device usage and it’s implications for content marketing, here’s an examination of the research and seven tactics to maximize multi-screen effectiveness.

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