Ipsos OTX

4 Types of Content Consumption (Research)

For many today, content consumption is no longer a focused activity.  Instead we’re always connected and using multiple screens. Using more than one device at a time, we seamlessly move from one piece of content on one device to another on a different device either sequentially, simultaneously or separately. These evolving content consumption patterns have important implications for marketers.  Includes nine actionable content marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

 

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