Facebook: It’s About Engagement [Research]
Posted on May 22, 2012 by Heidi Cohen in Advertising, Social Media | 5 Comments
Facebook—Wall Street is all a buzz about its lackluster performance following its historic IPO. To put a Shakespearean spin on Facebook’s experience, I come not to bash Facebook but to support it. Let’s face it—Facebook’s not disappearing any time soon. Research included (Here’s 5 ways Facebook’s IPO will affect marketers and charts related to the IPO.) Facebook’s 3 revenue challenges and 3 revenue opportunities. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Advertising, Facebook, IPO
Facebook’s IPO: 5 Ways It Will Affect Your Marketing
Posted on May 2, 2012 by Heidi Cohen in Social Media | 1 Comment
As Facebook’s IPO nears, there continues to be speculation about the firm’s worth, especially after its disappointing first quarter 2012 results. For marketers, the question is how will Facebook change their business model and what impact will that have on their budgets? (Here’s a white paper assessing publically available information on Facebook’s IPO by marketing data scientists Rhonda and Perry Drake of Drake Direct.) Here are five points where Facebook’s IPO could have an impact on marketers and their budgets.
Tags: Advertising, Facebook, IPO, Perry Drake, Rhonda Drake
Facebook IPO: What Its Numbers Mean [Data]
Posted on February 3, 2012 by Heidi Cohen in Social Media | 4 Comments
What does the Facebook IPO mean for your marketing? Here are 5 charts and related data to understand Facebook’s IPO.