Marketers are debating whether it’s worth investing in providing their offering on tablets, particularly the iPad. Added to this is the challenge many that online retailers are still trying to get their mobile strategy on track. Four etailing tips and charts included.
Given their strong user experience, easy portability (read lightweight) and low price point, tablets are a hit with users. Introduced a year ago in the form of the Apple iPad, tablets are the fastest growing computing device to-date and their success has stolen market share from other forms of computers, especially netbooks. Roughly two-thirds of businesses are planning to add them to their staff in the next year. Here are 5 ways to use tablets to enhance your marketing communications.
Apple created a new category of computing devices known as tablets when they introduced the iPad last April. iPads look like a large iPhone (here’s information on the mobile market) without the telephony (aka, the ability to make a phone call.) Tablets with a 5” to 15” diagonal touchscreens are positioned between smartphones and computers in terms of computing ability and price. Since these Internet capable devices provide a rich content consumption experience through photographs and video, marketers and media executives hope that tablets will create the basis for premium paid online content products and engaging advertising.
CES, The consumer electronics show, once again shows how much Americans love their digital devices and continue to spend lots of time on them consuming content (data included). As a marketer, are you offering 8-tracks in an iTunes world? Here are 5 questions to help you assess your product offering and marketing plans as they relate to tomorrow’s hot electronic gadgets.