At the heart of almost any interactive marketing program are seven steps which aim to engage prospects and customers to develop a profitable relationship. These steps provide a framework for planning an online campaign as well as for providing an in-depth creative brief.
As budget season approaches for many companies, it’s a good time to review your interactive marketing metrics and assess their effectiveness at monitoring your business. While measuring something is better than not tracking anything, as your marketing gets more sophisticated so should your related analytics. This tracking is critical in determining marketing effectiveness. (Keep reading for research data and table to guide your metrics.)