Integrated Marketing
Where’s Your Marketing Communication? [Chart]
When developing their plans, many marketers focus on the media where they’re placing advertising often without considering the totality of their marketing communications or the implications for related elements. The reality is that using online and offline promotional media differ in ways affecting a variety of purchase-related tactics. Here are five factors to assess when using online and offline media. [Chart included]
Marketing Defined
What is marketing? In today’s ever-evolving marketplace, there are three dominant forms of marketing. They are general marketing, digital marketing and integrated marketing, each of which can be broken into more specialized types. For details, please read on …
