Content Strategy – Book Interview

Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

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Branding: Color Inside the Lines

Color is strong. It’s visual. Color is at the heart of branding. The Mad Men got the importance of color to a brand. How do you bring color to your brand?

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