[INFOGRAPHIC] 13 Content Marketing Sins (& How To Fix Them)

Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]

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[INFOGRAPHIC] How To Plan Your Blog

Create your blog plan

Blogs provide a publishing platform for businesses (including B2C, B2B, Not-For-Profits and Solopreneurs) and individuals to create content their readers seek, socialize it and make it findable.

To get your blog on track to succeed, here’s what’s needed for nine major elements of a blog plan.

Please share the Blogging Infographic. Source: Heidi Cohen’s Actionable Marketing Blog.


[INFOGRAPHIC] How To Make The Case For Content Marketing

Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC]  Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Images: 5 Options [Examples]

Images, especially photographs, are 2012’s social media darlings across platforms from Facebook and Twitter to Pinterest, Tumblr and Instagram. What can you do if your organization doesn’t have rights to use these images and photographs across social media platforms? Here are five alternatives marketers can leverage. (Of course, don’t forget to integrate your brand!) Source: Heidi Cohen’s Actionable Marketing Blog

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[INFOGRAPHIC] Blogging: 3 Secrets To An A-List Blog

Every blogger wants their blog to break through the ever-growing number of blogs to be top in their category.  To take your blog to the next level, here are the three secrets to creating an A-List blog. (HINT: Connections, Content and Conversions!)

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