Use Four Ps of Marketing Mix, product, price, place & promotion, to create marketing strategy. Now add people, principle, process & performance for 4 Ps of Marketing Mix. Includes history & infographics.
How do you maximize your content marketing distribution? By understanding the 5 types of content consumption and their marketing implications. Includes research, charts, tactics and tips. [INFOGRAPHIC]
Online content generation—do you know how much is created every minute? 15 facts and 3 insights you need for your content marketing
Infographics are content marketing magnets. They reduce text to visual content while simplifying complex information into an easy-to-digest format. As a result, they magically seem to build your brand and position you as a thought leader. The reality is that infographic success requires more than attractive content. Here are the seven steps to ensure your infographic’s a winner. Source: Heidi Cohen’s Actionable Marketing Blog
Content marketing supports sales cost effectively. This is why over 90% of marketers expect content marketing to increase during the next year based on results from an eConsultancy-Outbrain report. Heidi Cohen’s Actionable Marketing Blog presents an infographic showing how marketers’ objectives align with customer needs during the buying cycle plus seven actionable marketing tactics for providing the types of information customers actively seek.