influence

The Catalyst – Book Interview

Want or need to change people’s minds? Then read this interview with Wharton Professor Jonah Berger about his book, The Catalyst.

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10 Ways to Use Your Blog to Build Influence

Influence is important. Each of us wants to feel that we matter and have an effect on others. A blog provides an ideal resource for increasing your influence as well as that of your brand or organization. Here are ten ways to use your blog to build your influence.

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Do You Know Your Marketing ABCs?

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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