influence
The Catalyst – Book Interview
Want or need to change people’s minds? Then read this interview with Wharton Professor Jonah Berger about his book, The Catalyst.
Tags: Contagious, influence, Jonah Berger, REDUCE Framework, Trust
10 Ways to Use Your Blog to Build Influence
Influence is important. Each of us wants to feel that we matter and have an effect on others. A blog provides an ideal resource for increasing your influence as well as that of your brand or organization. Here are ten ways to use your blog to build your influence.
Do You Know Your Marketing ABCs?
It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.
Tags: Advertising, Branding, Communications, Community, Competitor, customer, design, Direct Marketing, e-commerce, Email, Fans, Free, gamification, Goals, green, guarantees, hoidays, incentives, influence, jingle, junk mail, know your customer, lifetime value, loyalty, marketing plans, marketishare, Media, Mobile marketing, Niche, Place, positing, Price, Product, Promotion, qr code, qualtiy, referral, Research, rewards, Rwesources, Social Media, target market, testing, Trust, unique selling proposition., USP, Value, Video, viral marketing, Website, word of mouth marketing, X-factor, youth marketing, zero based marketing