Inbound Marketing

How 2017 Marketing Can Drive More Profitable Sales [Research]

Posted on May 24, 2017 by Heidi Cohen in Market Research Insights, Marketing | 4 Comments

Want to increase your sales? Who doesn’t? This 2017 marketing research (Hubspot) and analysis provides insights to get your marketing plans on track.

Tags: Demand Gen Report, Digital Marketing, Drift, Forrester Research, Gartner, Gini Dietrich, Hubspot, Inbound Marketing, Influencer Marketing, PESO model, Rand Fishkin

How to Position Your SMB for Success In 5 Easy Steps

Posted on May 8, 2013 by Heidi Cohen in Content Marketing, Social Media | 2 Comments

Inbound marketing entails helping potential customers and influencers find your company by building your audience and attracting their attention in the words of Marketo CMO Jon Miller. Inbound marketing gets its power from the combination of social media, blogging, content marketing, email and search optimization. Small businesses are the biggest users of inbound marketing. Here are five reasons small businesses love inbound marketing and how to make the most of inbound marketing by positioning your firm with these five steps. Source: Heidi Cohen’s Actionable Marketing Blog.

Tags: Chart, Hubspot, Inbound Marketing, Jon Miller, Marketo, Research, small business, SMB