IDC

What Would You Give Up To Keep Your Smartphone?

Posted on July 9, 2014 by Heidi Cohen in Market Research Insights, Mobile | 3 Comments

Want your mobile app to break-through? Understand how smartphone owners view their phones and use them based on mobile app research. Findings are surprising

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Facebook Goes Mobile: 10 Research Charts & Analysis

Posted on April 4, 2013 by Heidi Cohen in Mobile, Social Media |

Social media, mainly Facebook, and mobile devices are changing how we connect and this has significant marketing implications based on March, 2013 research of US respondents between 18 and 44 by IDC sponsored by Facebook. 10 Charts and analysis you need. Source: Heidi Cohen’s Actionable Marketing Blog

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