HP

LinkedIn: Where the Money Is (and 11 Facts to Prove It!)

Known for being a job seeker’s ghetto as a social media résumé site, LinkedIn has quietly expanded its effectiveness for businesses in general and marketers specifically. While many businesses understand how to leverage the power of LinkedIn’s job search capabilities, they overlook the social network’s power as a means of connecting them with prospects and building trust.

Tags: , , , ,

On Twitter, Influence Is More Than Just a Numbers Game

Interesting research from HP revealed that there were more important the the number of followers a person or entity had. This article outlines Twitter’s 3 strengths for marketers and 3 ways to improve your Twitter strategy. Please read on …

Tags: , , ,