Hitwise

Social Media, Search and Savings Required [Research]

In 2012, savings were the driving force behind sales, based on research from a variety of sources. Customers did their research before purchasing using a combination of search and social media. But before they closed the deal, shoppers always checked for better prices. Understanding how customers shop now can help you plan for a more effective 2013. Here are four important trends based on research [Charts included.] Source: Heidi Cohen’s Actionable Marketing Blog

Tags: 2012, Charts, Hitwise, Mass Relevance, Moosylvania, Research, Search, Shop

19 Reasons To Add Pinterest To Your Social Media Strategy

Posted on June 26, 2012 by Heidi Cohen in Social Media | 1 Comment

Pinterest, the image based social media site, tends to attract participants interested in home decorating, crafts, fashion, and food. Regardless of your business focus, you need to better understand what Pinterest has to offer your business and its social media marketing. To see where you can integrate photographs and images into your content marketing to fuel Pinterest engagement, examine some recent research data to see where there are opportunities. Here are ten charts and nineteen facts about Pinterest to help you use the social media site.

Tags: comScore, data, Hitwise, Pinterest, Rakuten, Research, RM Metrics, Shareaholic, Visual.ly

Do Groupon Deals Make Sense for Merchants?

Posted on February 4, 2011 by Heidi Cohen in E-commerce, Market Research Insights, Social Media | 11 Comments

Everyone loves a deal, regardless of how much money they have, and consumers use the Internet and smartphones to find the best price, online or offline. While Groupon and Living Social have led the pack, there are other potential competitors in the coupon space. Here’s some research to show how this market is evolving.

Tags: Amazon, Compete, groupon, Hitwise, Living Social, Retail me not

2010’s Top 10 Online Marketing Highlights [Data Included]

Posted on December 31, 2010 by Heidi Cohen in E-commerce, Email Marketing, Market Research Insights, Social Media | 2 Comments

2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.

Tags: comScore, e-readers, Email Marketing, eMarketer, Exact Target, Experian, Facebook, Forrester Research, Gartner Resarch, Hitwise, Internet & American Life Project, iPad, kindle, Klout, Mobile, Online Advertising, Pew Research Center, Research, smartphone, Social media influence, The Nielsen Company

Data Demons (in a good way!)

Posted on October 31, 2010 by Heidi Cohen in Marketing Metrics, Performance Improvement | 2 Comments

Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.