In 2012, savings were the driving force behind sales, based on research from a variety of sources. Customers did their research before purchasing using a combination of search and social media. But before they closed the deal, shoppers always checked for better prices. Understanding how customers shop now can help you plan for a more effective 2013. Here are four important trends based on research [Charts included.] Source: Heidi Cohen’s Actionable Marketing Blog
Pinterest, the image based social media site, tends to attract participants interested in home decorating, crafts, fashion, and food. Regardless of your business focus, you need to better understand what Pinterest has to offer your business and its social media marketing. To see where you can integrate photographs and images into your content marketing to fuel Pinterest engagement, examine some recent research data to see where there are opportunities. Here are ten charts and nineteen facts about Pinterest to help you use the social media site.
Everyone loves a deal, regardless of how much money they have, and consumers use the Internet and smartphones to find the best price, online or offline. While Groupon and Living Social have led the pack, there are other potential competitors in the coupon space. Here’s some research to show how this market is evolving.
2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.