Posted on June 18, 2013 by Heidi Cohen in Social Media |
Many business executives would like to think that social media is free and/or believe that it just doesn’t work because calculating social media expenses can be tricky and a lot of effort. Also, if social media is free, then they don’t have the burden of calculating and attributing the costs appropriately. By not paying attention to these costs, they get hidden in other expenses.
Here are six major categories where social media expenses occur.