HBO

Sonic Branding Definition: What You Need To Hear To Amplify Your Reach

Posted on June 14, 2020 by Heidi Cohen in Branding, Voice Marketing |

What is your sonic branding definition? To help you develop your audio brand to increase your business value use this data and examples.

Tags: Audio Brand, Audio Statistics, Audrey Arbeeny, Clifford Nass, HBO, NPR, Pandora, Siegel + Gale, Sonic Branding, Sonic DNA, sonic identity, Sonic Logo, Sound, Voice

Subscription Only: HBO-On-Demand Misses Revenue Opportunity

Posted on April 15, 2010 by Heidi Cohen in Marketing Metrics |

Shortly after the last episode of The Sopranos, we pulled the plug on HBO since most of its offering made infomercials look entertaining. Why pay incremental monthly fees? Fast forward, when we tried ordering HBO-on-demand, we couldn’t. Here are 5 price related factors to size market potential. Read on …

Tags: HBO, On-demand, pricing, subscription