Guest blog

15 Social Media, Content Marketing & Blogging Gotchas

Julius Caesar was told to “Beware the Ides of March” by a soothsayer. Ignoring the warning led to his downfall on this day in 44 BC. Do you know where your reputation and business may be at risk from your social media, content marketing and blogging activities? While some companies are afraid to engage on social media due to the fear of negative feedback, many others overlook the more obvious dangers. Here are fifteen social media, content marketing and blogging gotchas that can endanger your business and reputation without your realizing it and actionable marketing tactics to get you back on track. Source: Heidi Cohen’s Actionable Marketing Blog

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Does Your Blog Have Guests With Benefits?

As you prepare for the long July 4th weekend away that’s often filled with guests, it’s a good time to focus on guest blogging. Just as beach and weekend homeowners get guest requests, so do popular blogs. The reason is simple: location, location, location!

Whether it’s a vacation home or a popular blog, it’s where everyone wants to be and be seen.While it’s great to have people visit, you don’t want to feel like your vacation home is a hotel where you’re the maid. The same applies to guest writers on your blog. To this end, create a set of guidelines posted on your blog to set parameters for guest authors based on your blog topic, brand and goals.

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